home → gtg path → offer 02 - marketing strategy intensive
02
foundation • open enrollment
You can't take the right actions until you know what your business actually needs.
Every specialist recommends their own specialty. The SEO consultant says SEO. The ads person says ads. The social media manager says social. Without structural marketing knowledge, you have no way to tell whether any of them are right for your business — or whether you're just hearing a hammer being swung at every nail. This intensive gives you that knowledge.
Offer 02 — Marketing Strategy Intensive
A documented marketing strategy built for your business — in seven weeks
$657 USD
ONE PAYMENT • NO HIDDEN FEE • NO UPSELL PRESSURE
7 Weeks • 13 live facilitated sessions
10 students per cohort
offer 1 Required.
Your own marketing strategy locked in to use for years
The call is free. Gargi will tell you honestly whether this is the right starting point for your business.
— the problem
You've tried the usual answers.
They haven't held.
"Many don't really know what the marketing consultant is talking about. They operate from two fears: that they're not marketing correctly, and that they don't know if they're being misled."
Alignable — SMB Marketing Frustration Survey
73% of SMBs aren't confident their current marketing strategy is working
Constant Contact, 2024
— Agencies brought expertise but divided attention — and you were never quite sure what you were paying for, or whether it was working.
— Freelancers were useful for one-off tasks but had no commitment to your direction, your brand, or your long-term goals.
— A single marketing hire wore too many hats, burned out, and left you no more structurally capable than when they arrived.
— DIY kept you in the weeds of execution when your business needed you building strategy, client relationships, and product.
"I don't know what kind of expert I need. Every specialist recommends their own specialty and I have no way to evaluate who is right."
→ Addressed in sessions 01, 05, 06
"I spent money on SEO. Zero ROI. Then Google Ads. Zero ROI. I genuinely can't tell what is working."
→ Addressed in sessions 05, 07, 09
"I get piecemeal advice from everywhere. Nobody has helped me understand the whole picture and what my business actually needs from it."
→ The purpose of the entire intensive
— THE ROOT CAUSE
Every one of these solutions failed for the same reason: you didn't have the structural marketing knowledge to make profitable decisions, evaluate partners, direct teams, or hold experts accountable.
That's not a reflection of your capability. It reflects a genuine gap in how marketing knowledge is transferred to business owners. GTG closes that gap — deliberately and in sequence.
— what changes
What you are able to do after this intensive that you cannot do now.
01
Evaluate what you're being sold
When a specialist pitches you their solution, you now have the structural understanding to ask the right questions — and know whether their recommendation fits your business or just fits their skill set.
02
Brief any hire or vendor with clarity
You can say what you need, who it is for, and what success looks like — clearly enough that the person receiving the brief can actually act on it without interpreting or guessing.
03
Pick one channel and defend the choice
You know which platform makes sense for your audience and your business stage — and why. You stop spreading attention across everything and start building one channel with a reason behind it.
04
Know what good looks like — and hold it
You understand what different types of marketing actually deliver and in what timeframes. You stop accepting vague reporting and start knowing whether what you're paying for is working.
05
Understand what freelancers, agencies, and global hires actually mean
You can evaluate the difference between an agency with a shared resource model, a freelancer working for ten clients, and an embedded hire — and know which one your business actually needs.
06
Leave with YOUR strategy to guide your marketing for years
Not a template. A documented direction built from your business, your audience, your budget, and your goals. Specific enough to act on. The foundation for everything in Offers 02 and 03.
— An honest self-assessment before you apply —
GTG is built for A specific kind of owner.
You're a strong fit if you
Have completed offer 01 & need to build your marketing approach.
Have worked with an agency or freelancer, experienced their limitations.
Are unable to properly brief, direct, or evaluate expert work.
Are considering hiring someone for marketing.
Want to understand marketing structurally, not just pick up another tactic.
Are ready to actively do the work during the program.
This is not the right fit if you
Are looking for someone to run your marketing for you.
Want fast results without structural investment.
Are seeking a talent placement service or staffing platform.
Expect revenue guarantees or specific growth promises.
Are not yet willing to commit to a single channel or strategy.
Want passive content that you can consume without implementation.
— what you leave with —
What each session resolves
Each session is built around a specific decision or clarity gap that most business
owners are carrying without realising it. By session thirteen, those gaps are closed
and assembled into your strategy document.
01 readiness
Where your business needs to be before marketing can work — and whether you're there
02 message
Defining the transformation your business delivers — in language your audience actually uses
03 audience
Building a real picture of who you are marketing to — not a demographic, a person
04 landscape
What the different types of online marketing actually are — and what each one does and doesn't do
05 expectations
What to actually expect from each channel — in output, timeline, and cost. No more guessing.
06 clarity
Strategy vs. tactics vs. tools — why Facebook is not a strategy and why that distinction changes everything
07 decision
Matching your business type and stage to the right platform — the exercise that makes the choice clear
08 options
Freelancers, agencies, local hires, offshore — what each option actually means and what it costs you
09 integrations
Bringing it all together into a focused direction — a strategy map that is specific to your business
10 output
Producing the strategy document — completed, documented, and yours to act on immediately
— how it works —
Live, structured, built for your business.
This is not a course library you consume at your own pace and set aside. Each session is live, facilitated by Gargi, and the work is applied to your business in real time — not to a case study or a hypothetical. The small group format means your specific situation is part of the conversation. By the end of the course you'll have a completed strategy document. Not notes. Not ideas to think about later. A document.
DURATION
7 weeks • 13 sessions across the cohort period
group size
10 Students • small enough for real conversation
format
Live, online sessions • join from anywhere
prerequisites
Offer 01 completion · Brand Architecture is the basis on which marketing strategy is built
investment
$657 USD · One payment • HST where applicable
— the gtg path
Your marketing's foundation.
The work you do in Offer 01 directly informs the marketing strategy you build in Offer 02. The architecture & strategy informs the team you build in Offer 03. The sequence is not arbitrary — it is the reason the outcomes of Offer 03 are stable rather than temporary.
01
Brand Architecture Build
$497 USD • 3 weeks • max 10 Students
02
Marketing Strategy Intensive
$657 USD • 7 weeks • max 10 Students
03
Global Marketing Team Build
$3,457 USD • 12 weeks • max 4 Students
— Begin here —
Not sure which offer is the right starting point?
The application call is free. Its purpose is to find the right entry point for where your business is right now — honestly, without pressure to sell you a step you aren't ready for.
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