home → gtg path → offer 02 - marketing strategy intensive

02

strategy • offer one required

You can't take the right actions until you know what your business actually needs.

The SEO consultant says SEO. The ads person says ads. The social media manager says social. Without structural marketing knowledge, you have no way to tell whether any of them are right for your business — or whether you're just hearing a hammer being swung at every nail. This intensive gives you that knowledge.

Offer 02 — Marketing Strategy Intensive

A documented marketing strategy built for your business — in seven weeks

$1,251 USD

ONE PAYMENT • NO HIDDEN FEE • NO UPSELL PRESSURE

7 Weeks • 13 live facilitated sessions

10 students per cohort

Brand architecture developed in offer 1 required

Your own marketing strategy locked in to use for years

The call is free. Gargi will tell you honestly whether this is the right starting point for your business.

— the problem —

You've tried the usual answers.

They haven't held.

— Agencies brought expertise but divided attention — and you were never quite sure what you were paying for, or whether it was working.

— Freelancers were useful for one-off tasks but had no commitment to your direction, your brand, or your long-term goals.

— A single marketing hire wore too many hats, burned out, and left you no more structurally capable than when they arrived.

— DIY kept you in the weeds of execution when your business needed you building strategy, client relationships, and product.

"I don't know what kind of expert I need. Every specialist recommends their own specialty and I have no way to evaluate who is right."

→ Addressed in sessions 01, 05, 06

"I spent money on SEO. Zero ROI. Then Google Ads. Zero ROI. I genuinely can't tell what is working."

→ Addressed in sessions 05, 07, 09

"I get piecemeal advice from everywhere. Nobody has helped me understand the whole picture and what my business actually needs from it."

→ The purpose of the entire intensive

— THE ROOT CAUSE

Every one of these solutions failed for the same reason: you didn't have the structural marketing knowledge to make profitable decisions, evaluate partners, direct teams, or hold experts accountable.

That's not a reflection of your capability. It reflects a genuine gap in how marketing knowledge is transferred to business owners. GTG closes that gap — deliberately and in sequence.

— what changes —

What you are able to do after this intensive that you cannot do now.

01

Evaluate what you're being sold

When a specialist pitches you their solution, you'll ask the right questions — and know whether their recommendation fits your business or just fits their skill set.

02

Brief any hire or vendor with clarity

You'll clearly state what you need, who it is for, and what success looks like — and the person listening will act on it without interpreting or guessing.

03

Pick one channel and defend the choice

You'll know which platform makes sense for your growth & why. You stop running after trends and start building one channel consistently.

04

Know what good looks like — and hold it

You'll understand different types of marketing. You'll stop accepting vague performance reports and judge if your budget & efforts are working for you.

05

Understand what freelancers, agencies, and global hires actually mean

You'll evaluate the difference between an agency with a shared resource model, a freelancer working for ten clients, and an embedded hire — and know which one your business actually needs.

06

Leave with a strategy document to guide your marketing for years

Not a template or generic advice. You'll build a solid marketing direction for your business – your goals, your audience, your positioning, your platforms.

— who this is for —

Ready for offer 02 if you:

You're a strong fit if you

  • Have completed offer 01 & need to build your marketing approach.

  • Have worked with an agency or freelancer, experienced their limitations.

  • Are unable to properly brief, direct, or evaluate expert work.

  • Are considering hiring someone for marketing.

  • Want to understand marketing structurally, not just pick up another tactic.

  • Are ready to actively do the work during the program.

This is not the right fit if you

  • Are looking for someone to run your marketing for you.

  • Want fast results without structural investment.

  • Are seeking a talent placement service or staffing platform.

  • Expect revenue guarantees or specific growth promises.

  • Are not yet willing to commit to a single channel or strategy.

  • Want passive content that you can consume without implementation.

— you leave with —

What each session resolves

Each session is built around a specific decision or clarity gap that most business owners are carrying without realising it. By session thirteen, those gaps are closed
and assembled into your strategy document.

01 readiness

Where your business needs to be before marketing can work — and whether you're there.

02 Audience

Building a real picture of who you are marketing to - not a demographic, a person.

03 Message

Defining the transformation your business delivers - in a language your audience uses.

04 Landscape

What the different types of online marketing are - and what they do & don't do.

05 Expectations

What to expect from each channel - in output, timeline and cost.

06 Clarity

Strategy vs. tactics vs. tools - why Instagram is not a strategy and how that distinction changes everything.

07 Decision

Matching the stage & type of your business to the right platform - an exercise that makes the choice clear.

08 Options

Freelancers, agencies, on-shore or offshore hires - what each option actually means, what it costs, and what suits your need.

09 Integrations

Bringing it all together into a strategy map for your business

10 Output

A strategy document - completed and yours to act on immediately.

— how it works —

Live, structured, built for your business.

This is not a course library you consume at your own pace and set aside. Each session is live, facilitated by Gargi, and the work is applied to your business in real time — not to a case study or a hypothetical situation.

Your specific situation is part of the conversation. By the end of the course you'll have a completed strategy document. Not notes. Not ideas to think about later.

An actionable & usable document.

DURATION

7 weeks • 13 sessions across the cohort period

group size

10 Students • small enough for real conversation

format

Live, online sessions • join from anywhere

prerequisites

Offer 01 completion · Brand Architecture is the basis on which marketing strategy is built

investment

$1,251 USD · One payment • HST where applicable

— the gtg path —

Your marketing's direction.

Brand architecture completed in offer 1 informs the marketing strategy you build in Offer 02. Both of these inform the team you build in Offer 03.

The sequence is not arbitrary — it is the reason the outcomes are stable & consistent.

01

Brand Architecture Build

$497 USD • 3 weeks • max 10 Students

02

Marketing Strategy Intensive

$1,251 USD • 7 weeks • max 10 Students

03

Global Marketing Team Build

$3,425 USD • 12 weeks • max 4 Students

— Begin here —

Not sure which offer is the right starting point?

The application call is free. Its purpose is to find the right entry point for where your business is right now — honestly, without pressure to sell you a step you aren't ready for.

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