home → gtg path → offer 03 - Global Team Building
An employee is dedicated to your business. A freelancer or agency works for multiple clients simultaneously, with no particular investment in whether your outcomes materialize. This program is how you build your very own marketing team, from global talent markets, within a structure that makes them accountable and makes your role as a leader manageable. A team you can afford & lead with confidence.
"I've hired 4 marketing agencies and 3 freelancers for my startup and they all failed. The problem wasn't the product or their skills. As a founder, you must know your ideal customer, define your positioning, and try different strategies to see what works before you try to scale with external resources. Most agencies want to sell you their hours, not results. Our marketing really took off after I hired the right person as a team member, not as an external expert."
→ The problem - in a business owner's words (SaaS category).
Most business owners who have been spending on marketing for several years have been through at least one iteration of the following cycle:
→ Agency engagement ends in disappointment & big bills
→ Freelancer hired, initial enthusiasm, then ghosted or inconsistent.
→ One person army for entire marketing burns out fast.
→ Attempt to hire or scale a team locally — either too expensive to absorb, or no guarantee of finding the right person.
→ Back to doing it yourself.
The cycle does not end by finding better vendors. It ends when you build a team that is embedded in your business — people who are working for you, not working for your project while managing five others. That is what this program produces.
"Agencies charge 2–4 times the cost of hiring someone yourself. And they put someone with 1–2 years' experience on your account while billing you senior rates."
→ Addressed by the entire program.
"The oversight, communication, and accountability process was missing — and that's what led to disaster."
→ Addressed in sessions 12-16
"I have no idea where to start looking for the right people, or how to be sure they are a fit"
→ Addressed in sessions 02-05
"I want someone dedicated to my business. Not a shared resource working across a vendor's client list."
→ The purpose of the entire intensive
— what changes —
You have structural marketing knowledge, a brand framework, and role clarity documents. You know what you need from your team, you can say it clearly, and you can tell whether you are getting it.
You have metrics that connect to outcomes — not impressions and follower counts. When something is not working, you can name it precisely. When something is working, you can scale it with reason.
The accountability systems built in this program give you visibility without requiring your presence to create it. Your team runs to a structure you built and understand — not to your availability.
The process, the scoring framework, the role clarity approach, the onboarding architecture — all of it exists and works for the next hire. Scaling the team does not require rebuilding the system.
— An honest self-assessment before you apply —
GTG is built for A specific kind of owner.
You're a strong fit if you
You have a marketing strategy document and a brand architecture document in hand.
Have worked with an agency or freelancer, experienced the limitations of each.
Are unable to properly brief, direct, or evaluate expert work.
Are considering hiring someone for marketing.
Want to understand marketing structurally, not just pick up another tactic or platform hack.
Are ready to actively do the work during the program.
This is not the right fit if you
Don't have a marketing strategy & brand architecture installed in business
Are seeking a talent placement service or staffing platform.
Are not financially able to hire someone.
Are looking for specific revenue promises.
Want passive content that you can consume without implementation.
— what you leave with —
A marketing professional sourced, evaluated, and onboarded into your business — not placed by a middleman, not shared across a vendor's client list.
Written specifications for every hire made — what they own, what they are accountable for, and what good performance looks like. Reusable for future hires.
Check-in cadences, deliverable ownership, review processes — the operating architecture that keeps your team performing without requiring constant supervision
The specific indicators that connect marketing activity to business outcomes — built for your business, not copied from a generic template that measures the wrong things.
The process used to hire the first global team member works for the second. The infrastructure does not need to be rebuilt each time you grow.
You understand your marketing well enough to evaluate, direct, and hold accountable any hire or vendor going forward — without needing external help to do so.
— how it works —
Every session in this program is built around a decision your business is making in real time — which market to search, which candidate to select, how to structure the onboarding, which metrics matter for your specific goals. There is no generic case study. Your business is the case.
Gargi has done this work — hired 20+ roles across three countries, built the accountability systems that produced an 85% retention rate in an industry with chronic turnover. She is in the room when you make these calls. Not to make them for you — to make sure you make them well.
12 weeks • 19 sessions across the cohort period + ongoing support
4 Students • Group & 1-on-1 sessions
Live, Online Sessions • join from anywhere
Offer 01 & 02 completed · Or their eqivalent must be in place before hiring begins.
$3,425 USD · One payment • HST where applicable
— the gtg path
Offer 03 is the point where the architecture from Offer 01 and strategy from offer 02 become a real team operating within a real structure. You arrive here already knowing what you need to build. The 90 days is how you build it — with someone who has built it before.
Brand Architecture Build
$497 USD • 3 weeks • max 10 Students
Marketing Strategy Intensive
$657 USD • 7 weeks • max 10 Students
Global Marketing Team Build
$3,425 USD • 12 weeks • max 4 Students
— Begin here —
The application call is free. Its purpose is to find the right entry point for where your business is right now — honestly, without pressure to sell you a step you aren't ready for.

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